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Communication in an environment different from ours in terms of language and culture may be a difficult task, and we are not always aware of the traps such situations can involve. Experience from the native cultural background, even with all the good will of the parties involved, may not be sufficient to successfully establish and maintain contacts, or negotiate and cooperate with foreign partners. It is consequently worth the effort to become aware of the crucial differences between our country of origin and the cultural environment in which new markets are to be gained and kept. Overcoming the language barriers is usually very helpful, but may turn out insufficient. When offering such services, at first we define the goals of our clients and consider the situations that may be encountered on the new market by the representatives and staff of their company. Next, we select the most appropriate trainers - experts with hands-on experience of the business customs, etiquette and culture in the target country; we also define the optimal manner and mode of the training.
Please note that culture training means:
  
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